What you'll find in our guides.
Our material is organised into four subject areas built around the long-term financial questions small business owners face. Each guide stands alone, so you can start wherever is most relevant. Everything here is free to read and provided strictly for informational purposes.
Reinvestment versus distribution
Thinking through the trade-off between paying yourself now and growing the business's value later.
Setting owner pay
Common approaches to deciding what to pay yourself as revenue and responsibilities change.
Building enterprise value
What actually makes a small business worth more over time, beyond this year's numbers.
Long-term and succession planning
Thinking ahead about eventual transition, sale, or simply steady long-term ownership.
A suggested reading order
New readers often ask where to start. This is the sequence we recommend, though every guide is written to be understood on its own.
Look at where profit is going today
Get a clear picture of how much profit is reinvested, distributed, or simply left unmanaged.
Learn the vocabulary
Terms like enterprise value, owner's discretionary earnings and reinvestment rate come up constantly.
Set a deliberate pay and reinvestment split
Study how other owners approach this trade-off and what informs their decisions.
Build a long-term review habit
Combine what you've learned into a simple, repeatable annual check-in on your progress.
This is education, not advice.
None of the material on this site constitutes personalised financial, investment, legal or tax advice, and we do not offer paid consultations, coaching, financial products, or advisory retainers. If you are making a specific decision about your business's finances, we encourage you to speak with a qualified professional.
Read our Terms of ServiceQuestions about a specific topic?
Send us a note and we'll point you to the most relevant material.